VF Corporation

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Greensboro, North Carolina, 27408
Office: (336) 424-6000

Smartwool<sup>®</sup>

The Smartwool® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life.

Overview

Smartwool®

The Smartwool® brand designs its products to maximize the benefits of Merino wool and deliver extraordinary comfort that helps people do what they love, longer. The brand’s inspiration stems from its backyard, the Colorado Rockies, where new ideas for products are discovered and tested every day.

Highlights

  • The Smartwool® brand establishes long-term partnerships with wool suppliers who uphold strict animal well-being and husbandry standards and prohibit mulesing.
  •  The Smartwool® brand uses wool from the happiest and healthiest Merino sheep on the planet.

Founded

1994

Primary Products

Performance-Based Merino Wool Socks, Apparel, Accessories

Global Reach

Americas

Online

Direct-to-Consumer

Building Strong Connections

1 Country Available

Strategy & Innovation

Innovation Driven by Insight

Fan-Guided Products

The Smartwool® Fan Field Tester program brings together real outdoor enthusiasts to stimulate smarter solutions and design developments. As the brand’s official review platform, fans-turned-brand-ambassadors drive product innovation by assessing apparel and sharing their feedback.

Sustainability & Responsibility

Continuously Making Things Better

Planet

Sustainable Commuting

By encouraging commuter programs within the company, Smartwool® brand associates collectively saved 23,008 miles in 2013.

More About VF Sustainability

Products

Strict Animal Welfare Standards

The Smartwool® brand believes its sheep deserve to be treated well. The brand works together with growers to ensure it only contracts for wool from farms that take care of their sheep, their workers and the land.

More About VF Sustainability

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at VF

More Than 65,000 Associates Around The World

82% of VF associates said they are proud to work at VF.

91% of VF associates said they often put more effort into their job than is required so they can help VF succeed.

VF Associate Global Survey, 2015