REEF® is the global beach brand that encourages people everywhere to Beach Freely. United by the spirit of the beach since 1984, REEF designs innovative and comfort-driven products to celebrate the freedom and fun of beach lifestyle.



REEF® was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. Now 30 years later, we’re still at it, encouraging people around the globe to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely.


  • Through partnerships with foundations like Surfrider and Urban Surf 4 Kids, REEF® pledges to use the fun, freedom and spirit of the beach to champion a better life for people and planet.
  • REEF® introduces the Fanning Low, a new lower profile addition to the Fanning sandal family, which features the iconic bottle opener built into the footbed.



Primary Products

Apparel, Footwear, Accessories

Global Reach

Americas, EMEA, Asia Pacific



Building Strong Connections

1 Country Available

Sustainability & Responsibility

Continuously Making Things Better



We pledge to help protect the world’s oceans, waves and beaches from harmful pollutants that put stress on its eco-system.

More About VF Sustainability



We pledge to be a champion for sustainable practices in our products, processes and business

More About VF Sustainability



We pledge to use the transformative power of the beach to lift the human spirit

More About VF Sustainability

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at VF

Nearly 70,000 Associates Around The World

82% of VF associates said they are proud to work at VF.

91% of VF associates said they often put more effort into their job than is required so they can help VF succeed.

VF Associate Global Survey, 2015